YouTube Consulting

Create new content for your Brand
And use YouTube to grow your business

YouTube, the second most visited site in the world

YouTube by number of visits is second only to Google. More than one billion users connect, in fact, each month spending an average of more than an hour a day on the platform.

Video has become one of the main formats of communication and is constantly growing, both for entertainment and for information, and YouTube is undoubtedly the most important reference for the dissemination of this type of content.

According to recent research published by Google, in Italy 23% of people aged 25-44 say they spend more time on YouTube than in front of the television, and 39% of respondents subscribe to at least one YouTube channel (source Google/TNS, YouTube Audience Profiling Study).

The advantages of YouTube ad campaigns

YouTube campaigns are actionable
Google Ads
and the benefits they bring are numerous:

  • Target selection: YouTube gives the ability to create highly segmented campaigns to reach specific targets based on various parameters such as keywords searched by the user, interests, video topics, age, and gender. You can also choose to post your ad only on individual YouTube channels or even individual videos. The platform also offers a remarketing campaign service by showing ads to people who have already viewed or interacted with one of the videos.
  • Measurement and monitoring: YouTube provides socio-demographic data of target users, giving accurate information on how often the ad is ignored and what percentage is seen.
  • Low costs: The CPV (cost per display) for a well-structured and optimized campaign can be as low as €0.10 (however, it is variable depending on the industry and various campaign parameters). With YouTube ads you are guaranteed to pay only for those that are actually viewed (if they are viewed for at least 30 seconds), if the ad is “skipped” or viewed under 30 sec no amount will be charged to the advertiser.
  • Ad diversification: YouTube allows ads to be differentiated according to specific needs, from shorter ads that cannot be skipped by users, to longer videos that can be skipped after the first 5 seconds.

project phases

1. sector analysis

Once the brief is received from the client, a prior analysis of the client’s YouTube channel (if any), the keywords most searched by users in the area of interest, along with a ranking analysis of competitors’ websites is conducted. With this data, an effective YouTube Ads strategy can be set up.

Timing: 5 working days (to be confirmed according to the specific project)

2. Campaign setting definition.

You define together with the client the target audience, the goals you want to achieve, the subject of the campaign with the identification of the specific landing page, the budget and the type of ads you want to use. YouTube allows us to diversify ads according to our needs.

Timing: during meeting/call with client (to be confirmed according to the specific project)

3. Video realization (optional)

If necessary, it is possible to proceed with the creation of an ad hoc video for the campaign with the support of professional videomakers. Details are to be worked out at the commercial stage.

Timing: 5 working days (to be confirmed according to the specific project)

4. YouTube channel creation (optional)

If it does not already exist, you can proceed with the creation of the corporate YouTube channel, including profile and cover images, the main contact information required by the channel, and the video to be sponsored.

Timing: 5 working days from receipt

5. Video upload and platform configuration

Once the video to be sponsored has been approved, it is possible to proceed with uploading the video within the client’s YouTube channel. The advertising platform will then be configured, linking where possible the Google Ads platform to the Google Analytics service, which allows monitoring of access to the site/landing page.

Timing: 3 working days (to be confirmed according to the specific project)

Pluses of the service

Below are all the pluses related to the service
If you decide to rely on Spada Media Group.

Target

YouTube allows for highly segmented campaigns to reach specific targets based on parameters such as keywords searched by the user, interests, video topics, age and gender.

Monitoring

YouTube provides socio-demographic data of target users, giving information on how often the ad is ignored and what percentage is seen.

Costs

The CPV (cost per display) for a well-structured campaign can be as low as 0.10€ (varying by industry and campaign parameters). With YouTube ads you are guaranteed to pay only for those that are actually viewed (if they are viewed for at least 30 seconds).

Partners

our Google Ads department has certified consultants in all specialized disciplines such as Search, Display, Shopping and Analytics. As a testament to the quality, experience and effectiveness of our managed services, we have been a Google Premier Partner since 2017 and are in the top 5% of Italian web agencies in terms of budgets managed.

Why choose Spada Media Group for YouTube consulting

Spada Media Group is a YouTube agency that has a team of social media managers, videomakers, and graphic designers who specialize in content creation for the management of a YouTube channel.

Google Premier Partner Agency

certified, has developed skills over the years in content creation for this particular channel.

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