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Generating unreleased content on TikTok
TikTok is a platform for sharing short videos, with or without music, whose mission is to entertain and amuse; it is also a creative content discovery platform characterized by an algorithm that pushes the user to discover new content.
What makes TikTok different from other social networks is that, in order to start experimenting, you do not need to follow anyone: content is shown as soon as you log in to the app, and by the time you start following friends, you will be able to find both types of videos on the homepage. In the discovery page section, however, you can search for users and hashtags, as well as browse current trends and challenges.
TikTok is the seventh most used social application in the world, available in 34 languages and with a very high growth rate. The audience consists mainly of very young people, equally distributed between males and females.
But to say that TikTok is a popular app is definitely reductive. By 2021, TikTok has reached as many as 1 billion users registered on the platform worldwide (TikTok, 2021), including 5.4 million in Italy alone (WeAreSocial, 2020). TikTok users spend an average of 52 minutes per day on the platform.
In light of this data, it is not surprising that companies have begun to leverage the platform for their online visibility and for the promotion of products and services. However, before opening a TikTok profile, it is a good idea to consider a number of factors and rely on professionals who are familiar with the medium, its functionality and inner workings.
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
On TikTok it is possible to create real brand awareness campaigns, promote products, services and anything else that can be on target with the users of the platform. One must, of course, take into account the language and content of the app itself: immediate videos, lots of music, fun, lightness, spontaneity. There are several ways brands can use the platform:
The most popular ADV formats for sponsoring content by generating brand awareness and engagement are as follows:
Although TikTok is very useful for increasing brand visibility, it is recommended to integrate it into an existing Cross-Platform social strategy in order to drive traffic to other channels as well, increasing brand awareness and positioning.
A TikTok page is generally managed by a Social Media Manager (SMM), who is a technical social media specialist with strong communication and web marketing skills. Generally, the SMM is supported by a Graphic Designer and Copy Editor, who take care of the graphic and textual parts of the page’s editorial plan, respectively.
For more complex projects, an Account Manager and Media Planner can also be included in the team, who are responsible for coordinating activities and planning the advertising budget, respectively. From these indications it can be deduced that the cost of running a page varies greatly depending on the team allocated and the quantity and complexity of the posts to be made, but in any case it is between a few hundred and a few thousand per month.
project phases
1. sector analysis
In this phase the Social Media Specialists structure an in-depth benchmarking within which they analyze the client’s channel (if any), the main industry trends, the most relevant competitors, and finally identify the macro topics outlining the strategy to be adopted.
Timing: 5 working days (to be confirmed according to the specific project)
2. Company Profile Creation.
If it does not already exist, proceed with the creation of the company’s TikTok profile, inserting profile image and the main information required by the channel, all in line with the company’s corporate identity.
Timing: 5 working days (to be confirmed according to the specific project)
3. Editorial plan
The main tool used to manage communication on TikTok is the Editorial Plan (PED), created by the Social Media Manager, containing all the content proposals to be published on the client’s channel. Each piece of proposed content uses industry-specific codes and creative language in line with current trends on the platform, with the goal of expanding the fan base and enhancing the client’s brand image.
Timing: 5 working days (to be confirmed according to the specific project)
4. Post publication and interaction management
Once the client approves the PED, all content is scheduled and then published. Daily monitoring of comments, likes and interactions with published content is also carried out.
Timing: daily activity
5. Setting up social ADV campaigns
Through the TikTok For Business platform, customizable advertising campaigns are activated based on the objective to be achieved, so as to intercept the greatest number of targeted users effectively by generating brand awareness and increasing engagement.
Timing: 5 working days (to be confirmed according to the specific project)
Pluses of the service
Below are all the pluses related to the service
If you decide to rely on Spada Media Group.
Generate brand awareness and improve customer brand reputation
Build customer loyalty through brand transformation into a community
Increase brand visibility through sponsored ADVs to a specific target audience
Improve brand presence on search engines by moving up in rankings
Why choose Spada Media Group to manage your corporate TikTok page?
Spada Media Group is a TikTok agency that has a team of social media managers and graphic designers specializing in content creation for social channels and their management, and is among the first agencies in Italy to offer a service for companies specifically for TikTok to approach and communicate to the younger generation.
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