LinkedIn consulting

Grow your brand
thanks to a LinkedIn strategy

LinkedIn consulting

Consulting service on communication and management of corporate channels within the LinkedIn platform, the social network linked par excellence to the world of work and professionals, among the most used in the world and in Italy, with over 14 million users in our country alone (2020 data).

For a Brand or Company to have well-curated and up-to-date social profiles is essential, plus social marketing offers many business opportunities that often go untapped, however. For these reasons, LinkedIn counseling is important, in particular:

  • Structuring a communication strategy tailored to the industry in which the company operates, related to the language and communication techniques specific to social media;
  • Conceive, plan and publish content;
  • Structuring a targeted paid advertising strategy;
  • Managing interactions with followers.

Grow your network with paid LinkedIn campaigns

LinkedIn like other social media also gives the possibility of
create paid campaigns
selecting a specific audience by setting various parameters, for example, it is possible to select the audience by qualification, role, industry, age, gender and thus communicate to the target audience.

The ad system on LinkedIn works through an auction between advertisers intent on reaching a certain audience, you can choose to activate CPC (Cost Per Click, based on the number of clicks on the ad) or CPM (Cost Per Thousand, based on the number of ad views) campaigns, setting budget and campaign duration. Once the campaign has started, ads can be suspended at any time.

Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.

LinkedIn InMail Posts

A Linkedin page is generally managed by a Social Media Manager (SMM), who is a technical social media specialist with strong communication and web marketing skills. Generally, the SMM is supported by a Graphic Designer and Copy Editor, who take care of the graphic and textual parts of the page’s editorial plan, respectively.

For more complex projects and more demanding clients, an Account Manager and Media Planner can also be included in the team, who are responsible for coordinating activities and planning the advertising budget, respectively. From these indications it can be deduced that the cost of running a page varies greatly depending on the team allocated and the quantity and complexity of the posts to be made, but in any case it is between a few hundred and a few thousand per month. To this amount must be added the budget to be paid to Linkedin to activate advertising, which is essential for campaigns to increase fans, promote posts, sponsor events, lead generation, etc. For more information or to request a free quote, do not hesitate to contact us.

The opportunities of groups on LinkedIn

One tool that LinkedIn provides is the ability to create discussion groups dedicated to a given topic, an excellent opportunity for companies to make themselves known and establish themselves as a benchmark in their industry.

Through groups it is indeed possible to reach new contacts and
thus expanding one’s network
as well as make their products and activities known to an interested and target audience. By disseminating quality content within groups, the company can increase its credibility by improving the brand’s online reputation and approach new potential customers.

project phases

1. sector analysis

In this phase, Social Media Specialists structure in-depth benchmarking within which they analyze the client’s corporate LinkedIn profile (if any), key industry trends, most relevant competitors, and finally identify macro topics outlining the strategy to be adopted to maximize user engagement.

Timing: 5 working days (to be confirmed according to the specific project)

2. Corporate profile creation

If one does not yet exist, one proceeds with the creation of the corporate LinkedIn profile, including profile image, devising the best formats for the cover page and the main information required by the channel, all in line with the company’s corporate identity.

Timing: 5 working days (to be confirmed according to the specific project)

3. Editorial plan

The main tool used to manage communication on LinkedIn is the Publishing Plan (PED), created by the Social Media Manager, containing all the proposed posts to be published on the client’s profile. Each piece of proposed content uses industry-specific codes and creative language with the goal of expanding the fan base and enhancing the client’s brand image through emotional communication.

Timing: 5 working days (to be confirmed according to the specific project)

4. Post publication and interaction management

Once the client approves the PED, all content is scheduled and then published. Daily monitoring of comments, likes and interactions with published content is also carried out. The management of social interactions is structured through special procedures agreed upon with the client.

Timing: daily activity

5. Setting up social ADV campaigns

Activation of advertising campaigns to publicize posts, so as to reach the largest number of targeted users effectively and convey the key messages of different communication campaigns. Different types of content can be sponsored, always profiling the target audience by geographic area/interests/work location.

3 working days (to be confirmed according to the specific campaign)

Pluses of the service

Below are all the pluses related to the service
If you decide to rely on Spada Media Group.

Partners

Spada Media Group is a Linkedin Marketing Partner, with a direct and preferential communication channel with the social media

Brand

Generate brand awareness and improve customer brand reputation

Community

Build customer loyalty through brand transformation into a community

Support

Create an auxiliary tool for social customer service and support for new staff recruitment

Visibility

Increase brand visibility through sponsored ADVs to a specific target audience

Ranking

Improve brand presence on search engines

Why choose Spada Media Group for linkedin consulting and management of your business page?

More and more people and companies are active and present on LinkedIn, so it is important to be followed by professionals to improve one’s online reputation and make the most of the features that this social media puts at the service of marketing.

Neglected or outdated profiles run the risk of offering a negative image of the company to partners and possible clients.This applies to both business and personal profiles, which is why many companies require their employees to have a LinkedIn profile that is polished and consistent with the company’s style.

Spada Media Group ‘s team of social media managers-which is certified as a LinkedIn Marketing Partner-has developed expertise over the years in creating content and editorial plans designed specifically for LinkedIn.

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