Facebook consulting

Grow your brand
thanks to a Facebook strategy


Facebook: the most famous
among the social

Facebook is the most famous of social media and currently one of the most populated with More than 2 billion active users, for this reason, and especially because of some of its features, it is an indispensable marketing tool for all brands and companies, both small and large. Having a presence on Facebook is critical for several reasons:

  • It is a showcase to give visibility to one’s products
  • Allows you to create targeted ads through target audience profiling
  • It is an important channel to dialogue with one’s customer base and create engagement
  • Can be used for lead generation campaigns
  • Strengthens and communicates brand identity

Facebook: some data on usage

Facebook has 2.90 billion monthly active users (Facebook, 2021), this is what emerges from the latest figures released by the social. If we consider that the world population is close to 7.9 billion, we can say that 36 percent of the globe is on Facebook.

The figures are even more impressive when we look at the number of daily active users: 1.91 billion people worldwide use Facebook on a daily basis. As for Italy, according to the 02/2021 AGCOM report, there are 35.9 million active users on Facebook (61.83% of the Italian population).

According to Statista’s projections, Facebook usage in Italy is expected to increase between now and 2026 reaching 72.15 percent of the population. Steady growth over time.

Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.

How much does it cost to run a business Facebook page

A Facebook page is generally managed by a Social Media Manager (SMM), who is a technical social media specialist with strong communication and web marketing skills. Generally, the SMM is supported by a Graphic Designer and Copy Editor, who take care of the graphic and textual parts of the page’s editorial plan, respectively.

For more complex projects and more demanding clients, it is also possible to include in the team an Account Manager and a Media Planner who are responsible, respectively, for coordinating activities and
advertising budget planning
. From these indications it can be deduced that the cost of running a page varies greatly depending on the team allocated and the quantity and complexity of the posts to be made, but in any case it is between a few hundred and a few thousand per month. To this amount must be added the budget to be paid to Facebook to activate advertising, which is essential for campaigns to increase fans, promote posts, sponsor events, lead generation, etc. For more information or to request a free quote, do not hesitate to contact us.

project phases

1. sector analysis

In this phase, Social Media Specialists structure an in-depth benchmarking within which they analyze the client’s fanpage (if any), the main industry trends, the most relevant competitors, and finally identify the macro topics outlining the strategy to be adopted to maximize user engagement.

Timing: 5 working days (to be confirmed according to the specific project)

2. Corporate fan page creation

If it does not yet exist, we proceed with the creation of the company Facebook fanpage, inserting profile image, devising the best formats for the cover page and the main information required by the channel, all in line with the company’s corporate image.

Timing: 5 working days (to be confirmed according to the specific project)

3. Editorial plan

The main tool used to manage communication on Facebook is the Editorial Plan (EEP), created by the Social Media Manager, containing all the proposed posts to be published on the client’s fanpage. Each piece of proposed content uses industry-specific codes and creative language with the goal of expanding the fan base and enhancing the client’s brand image

Timing: 5 working days (to be confirmed according to the specific project)

4. Post publication and interaction management

Once the client approves the PED, all content is scheduled and then published. Daily monitoring of comments, likes and interactions with published content is also carried out.

Timing: daily activity

5. Setting up social ADV campaigns

Activation of advertising campaigns that can be customized according to the objective to be achieved, so as to intercept the largest number of targeted users effectively and convey the key messages of different communication campaigns.

Timing: 5 working days (to be confirmed according to the specific project)

Pluses of the service

Below are all the pluses related to the service
If you decide to rely on Spada Media Group.


Spada Media Group is a Facebook Marketing Partner, with a direct and preferential communication channel with Facebook Inc.


Generate brand awareness and improve customer brand reputation


Build customer loyalty through brand transformation into a community


Create social customer service so that users find in the corporate Facebook profile an opportunity for dialogue for information


Increase brand visibility through sponsored ADVs to a specific target audience


Improve brand presence on search engines

Why choose Spada Media Group for Facebook Ads consulting and management of your business page?

Spada Media Group has a team of social media managers and graphic designers who specialize in creating content for social channels and managing it. Among the first agencies to have felt the need for companies’ presence on Facebook, it has been active in the field of Facebook consulting for years, is Facebook Marketing Partner and can boast among its clients several national and international entities.


Discover all our social consulting services with the help of our specialists
We will select the platform that best fits your business strategy: