Choose the right testimonial to enhance your brand
The concept of influencer marketing is about well-known people, VIPs and celebrities who allow their name and image to be associated with brands and products to influence consumers’ buying habits. Today, in the age of social networking, influencer marketing helps you get your brand known and your audience to love your storytelling.
it is possible to find profiles capable of conveying brand value to broad audience segments, greatly increase product visibility and brand authority. Influencer marketing allows you to reach your target audience cost-effectively, providing visibility for your brand and also being able to measure the effectiveness of your campaign through advanced monitoring tools, Analytics and Social Insights.
Once the key industry influencers and their respective engagements have been defined in order to select the best ones to be included within a strategic project built on the client’s needs, the team of social media specialists processes A project that is structured ad hoc based on the client’s goals and budget.
Projects and initiatives involving bloggers and social influencers are based on 5 main phases:
With new web reputation monitoring and blogger recruitment tools, it is possible, with reduced budgets, to reach your target audience and have maximum results in brand visibility.
Content Creation → production of quality photo and video content that is able to enhance brand perception, in relation to the client’s communication cornerstones.
Digital PR → Manage the creation and publication of content by the digital influencers involved, with the goal of increasing visibility and engagement on the client’s social networks.
Content placement → Manage the publication of an article/photo/video content and news on blogs and portals with thousands of visitors.
Product Review → Coordinate the production of product reviews by an authoritative voice in your industry.
Test Drive → Ability to provide the influencer with a car, on loan for a day or a weekend (or other period to be agreed upon), in order to test drive and review it on their channels
Location visibility → Coordinate influencer’s presence within their location/company so as to enhance their visibility.
Special Guest → Coordinate influencer presence at one’s event, such as a conference or new product launch, etc., and related-eventual publication of ad hoc content on one’s channels.
After final approval by the client, the content is published by the influencer on their social channels. Generally, the number of total publications is determined by the plan selected during recruitment. The same content is then re-shared on the client’s social profiles and daily monitoring of comments, likes and interactions with the posted content is carried out. At the end of the influencer marketing activity, a customized report is prepared that includes the results of all publications made by the influencers, in terms of views and engagement, obtained through advanced monitoring tools, Analytics and Social Insights.
Influencers can be classified into three different categories depending on the function they perform and the type of service required:
Rely on a qualified agency for your Influencer Marketing campaigns
Spada Media Group can support you in launching your influencer marketing initiatives by putting at the service of your brand a team of trained and qualified professionals whose training is constantly being updated.
Designing an influencer marketing campaign does not mean simply selecting an influencer with a good number of followers from social media and involving him or her in your project, but devising a promotional strategy focused on valuable content that can really increase sales.
Spada Media Group is a certified agency qualified as a Facebook and Linkedin Marketing Partner, also capable of offering you a cross-media service that also includes the design of off-site and on-site strategies targeted to specific objectives and constant monitoring of campaign performance. Our team will, therefore, mix the skills of a modern digital agency with solid experience in the world of online and offline advertising in order to guarantee clients the best possible support in every project.