Website positioning

Find the right keywords
To appear in the top positions

Website positioning:
SEO optimization

In today’s ultra-competitive world, being able to position one’s website among the top positions on the results page of major search engines (SERPs) is critical to attracting the attention of new potential customers.

This ranking does not happen by chance, but happens in relation to certain variants closely related to SEO. The SEO optimization in view of improving website positioning and of your business on search engines, in fact, is a crucial service we always offer to our clients interested in leveraging their web presence for marketing purposes.

Website positioning:
what to focus on

Good search engine ranking work is based primarily on the keywords that users search for to find information about a particular product or service. So, first of all, it becomes necessary to get on the first page for one or more certain keywords.

In fact, when a user performs a search on Google, he or she intends to find the best result right away and, rarely, goes beyond the first SERP page. Accordingly, all pages should be optimized for a keyword, based on the topic covered on the individual page.

Keyword and on-page factor

Once all the necessary keywords are defined, the on-page optimization process begins, which is essentially based on optimizing the content of the page. At this stage we are going to work on some decisive elements such as:

Website positioning: what does the SEO Specialist do?

Ranking a page for a certain keyword and proceeding to simple on-site optimization, is not the only factor that can improve the situation of your site. In fact, SEO Specialists also deal with:

  • Study of competitors: how are they positioned? What keywords do they particularly focus on?
  • Knowledge of HTML code: this allows you to try to position a site and have search engines strategically notice your chosen keywords.
  • Performance control: good search engine rankings also come from a very high quality performance standard. One of the main factors to consider is page loading speed.
  • Link Building: well-placed texts on websites generally contain links, thanks to which the user has the opportunity to learn more about a particular topic and do so quickly.
  • Prepare an editorial plan: in order to achieve excellent results, it is essential to focus on texts written according to SEO rules and, above all, interesting to users. This also means drafting an editorial plan for the blog in line with users’ interests.

Ranking a website well also implies continuous monitoring of its performance over time and the ability to take prompt action to adjust the text if needed.

Why rely on
Spada Media Group

Spada Media Group can support you in starting your SEO project by putting at the service of your brand a team of trained and qualified professionals, whose training is always being updated, consisting of:

  • Account Manager: is the point person for the client and is in charge of managing all the operational phases necessary to start an SEO project, acting as a liaison between client/business area/SEO specialist.
  • SEO Specialist: the specialist who deals with the optimization of websites or mobile applications within search engines, Google in the first place, so as to improve their organic ranking.
  • Link Builder Specialist: is a professional expert in off-site optimization techniques and is responsible for creating valuable links to be placed within the site, with the goal of improving its “value” received by Google and search engines.
  • Copywriter: is in charge of writing text content in SEO.


If you still haven’t found what you were looking for discover all the SEO consulting services / With the help of our specialists you will find the right strategy for your brand.