SEO Marketing Consulting

Rely on the best professionals
to optimize your site

SEO: what is it and what is it for

It happens more often than you might imagine that a graphically underdeveloped and unglamorous e-commerce outperforms another one that is well done graphically and stylistically. Therefore, it is of paramount importance to work on SEO in order to best index your business site on search engines.

SEO (Search Engine Optimization) is the set of optimization activities of a website aimed at obtaining a good organic ranking on major search engines(Google, Bing, Yahoo!, etc.). A well-ranked website or e-commerce site in the search results allows you to have more visibility and get an increase in the volume of organic web traffic. A well-structured SEO project involves targeted interventions to be carried out on the client’s website or e-commerce . These interventions generally involve 3 areas:

The process of optimizing website pages is complex and articulated: it is therefore essential to rely on an agency that specializes in SEO consulting, competent and professional, able to guarantee concrete results through an effective and transparent work plan. Spada Media Group can count on a team of technical SEO experts who can support the client across the board to bring your site to a successful ranking.

SEO marketing consulting:
the stages of the project

1. Site analysis and keyword strategy

Once the brief is received, an analysis of the client’s site is performed, identifying existing organic rankings and critical issues on the SEO side. In addition, an analysis of the industry in which the company operates is also conducted, highlighting the keywords most searched by users.

Timing: 5 working days (to be confirmed according to the specific project)

2. On-site SEO.

During this phase, mobile and desktop optimization activities are carried out within the pages of the site in order to improve its structure, content and, more generally, its SEO-side performance. The interventions carried out aim to make website pages relevant to search engines with respect to specific keywords. The tree structure of the site will be analyzed – and possibly revised, new textual content will also be created in SEO terms.

Timing: continuous activity throughout the duration of the project (generally minimum 1 year)

3. link building

Off-site SEO includes optimization activities that are not carried out directly on the website and that contribute to increasing organic visibility through acquisition of reliable links and digital relationships (link building and digital PR). Link building is an SEO technique aimed at increasing the number and quality of incoming links to a site and helps increase the “value” of a site/domain.

Timing: continuous activity for the duration of the project (generally 1 year minimum)

4. Blog

Managing a dedicated editorial area, such as a blog, present directly on one’s website provides valuable support at all stages of the SEO project, intercepting users who are looking for information and/or insights on the most relevant topics in the field. Articles can also be leveraged to feed the editorial plan on social media, stimulating content sharing and generating traffic.

Timing: a specific schedule will be defined for item releases (e.g. 1 or 2 / month).

5. Monitoring

The SEO project includes the submission of reports that illustrate the results obtained from the SEO activity and in particular the rankings achieved by the website for specific keywords.

Timing: Zero report at project start-up; followed by reports at 3, 6, 9, and 12 months after activation

Why choose Spada Media Group for SEO marketing consulting for your business site

  • Consulting approach with a focus on digital marketing
  • Google Premier Partner Certification
  • Accredited Professional Bing Ads
  • Single agency for cross-media campaigns
  • Management and optimization of the Google My Business tab
  • Devising off-site and on-site strategies targeted to specific goals
  • Constant monitoring of campaign performance
  • Dedicated team of digital communication specialists
  • Continuing education and training
  • Facebook and LinkedIn Marketing Partners
  • PrestaShop Partner Agency
  • MailUp Partners


If you still haven’t found what you were looking for discover all the SEO consulting services / With the help of our specialists you will find the right strategy for your brand.