Optimize your E-commerce website
SEO for e-commerce has exactly the same goals and objectives as structured SEO for websites: to best index your online store on search engines.
Building your online store in accordance with Google’s rules, in addition to using a good wireframe and graphic layout, also allows you to increase performance and improve conversions.
SEO(Search Engine Optimization) is the set of optimization activities for a website aimed at achieving good organic rankings on major search engines.
A well-ranked website or e-commerce in the search results allows for greater visibility and an increase in the volume of organic web traffic. A well-structured SEO project involves targeted interventions, these interventions generally involve 3 main areas:
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
the stages of the project
1. E-commerce and industry keyword analysis
Once the brief is received, an analysis of the client’s e-commerce is performed, identifying existing organic rankings and critical issues on the SEO side. In addition, an analysis of the industry in which it operates is conducted that highlights the keywords most searched by users.
Timing: 5 working days (to be confirmed according to the specific project)
2. Subject area selection
The industry analysis is shared with the client during an in-depth meeting to structure the SEO strategy for the project, which generally starts with identifying the subject areas that best describe activities/services/products that are intended to be placed on search engines. To each theme belongs a variable number of keywords-short-tailed and long-tailed-that will be the subject of the on-site, off-site and/or editorial/blog optimization interventions.
TIming: 5 working days following brief with client (to be confirmed according to specific project)
3. On-site SEO.
In this phase, mobile and desktop optimization of a website’s pages takes place in order to improve its structure, content and, more generally, its SEO-side performance. The interventions made aim to make the online shop pages relevant to search engines with respect to specific keywords. The tree structure of the site will be analyzed – and possibly revised – and new textual content will also be created for SEO purposes.
Timing: continuous activity throughout the duration of the project (generally minimum 1 year)
4. Off-site SEO
Off-site SEO includes optimization activities that are not carried out directly on e-commerce and that contribute to increasing organic visibility through acquisition of reliable links and digital relationships (link building and Digital PR). Link building is an SEO technique aimed at increasing the number and quality of incoming links to an e-commerce and helps increase the “value” of a site/domain.
Timing: continuous activity for the duration of the project (generally 1 year minimum)
Managing a dedicated editorial area, such as a blog, present directly on one’s online store provides valuable support at all stages of the SEO project, intercepting users who are looking for information and/or insights on the most relevant topics in the field. The articles also can be leveraged to feed the editorial plan on social media, stimulating content sharing and and generating traffic.
Timing: a specific schedule will be defined for item releases (e.g. 1 or 2 / month, based on the selected business plan).
Why choose Spada Media Group for your e-commerce SEO consulting