SEO Audit

Analyze your site's ranking

Site assessment, but not only: what is SEO Audit

The SEO Audit is a periodic check that is used to verify the status of a website to eliminate any errors that may compromise its results and visibility on search engines.

Specifically, this term refers to“the scanning and review of a website, aimed at analyzing its performance and technical and content aspects.”

This is usually done by experts in the field who study technical, structural, content, and competitive aspects of the site-both internal and external-to uncover SEO-level issues that hinder performance and prevent proper crawling and indexing of resources.

SEO Audit: Why do it?

SEO audits are a great way to identify opportunities for improvement and discover elements that can help us outperform competitors, creating better experiences for users. The site itself should be analyzed in its entirety: from the structure to the programming codes with which it is written, but also the content within it (tags, images, text, videos, outgoing and incoming links).

Other values to be taken into account are.
The usability and navigability of the pages.
At the end of the operation, the reference specialist drafts a document containing the useful information identified and recommendations about actions to be implemented to improve the situation.

SEO Audit: when to do it?

SEO Projects
Sites Realized
Managed Social Channels

When the website was just put online

When problems were encountered (e.g., drops in traffic).

Following heavy restructuring of the site

SEO Audit: a comprehensive check-up

Performing this investigation enables the discovery of the weaknesses of a site, highlighting the problems and uncovering the causes, which can be found in inefficient technical configuration, absent sitemap, failure to use CDNs, difficulties in terms of User Experience, slow page display or lack of responsiveness on the mobile side. In addition, this analysis also allows us to
define the location of the site
within the industry, comparing it with those of competitors and figure out what content to focus on.

SEO Audit: how it happens

In general, the various SEO tools carry out on-site and off-site SEO analysis activities: usually, our SEO specialists start from studying the structure of the site, then move on to analyzing pages and code to assess the main ranking factors, competitor analysis, and checking the content and variables that make a website perform well.

At the end of the operation, an assessment document is prepared in which the problems found are listed and explained in detail. This document can be made and structured in different ways and according to the client’s objectives and requirements.

Why choose
Sword Media Group

Spada Media Group can support you in starting your SEO project by putting at the service of your brand a team of trained and qualified professionals, whose training is always being updated, consisting of:

  • Account Manager: is the point person for the client and is in charge of managing all the operational phases necessary to start an SEO project, acting as a liaison between client/business area/SEO specialist.
  • SEO Specialist: the specialist who deals with the optimization of websites or mobile applications within search engines, Google in the first place, so as to improve their organic ranking.
  • Link Builder Specialist: is a professional expert in off-site optimization techniques and is responsible for creating valuable links to be placed within the site, with the goal of improving its “value” received by Google and search engines.
  • Copywriter: is in charge of writing text content in SEO.


If you still haven’t found what you were looking for discover all the SEO consulting services / With the help of our specialists you will find the right strategy for your brand.