Analyze your site's ranking
The SEO Audit is a periodic check that is used to verify the status of a website to eliminate any errors that may compromise its results and visibility on search engines.
Specifically, this term refers to“the scanning and review of a website, aimed at analyzing its performance and technical and content aspects.”
This is usually done by experts in the field who study technical, structural, content, and competitive aspects of the site-both internal and external-to uncover SEO-level issues that hinder performance and prevent proper crawling and indexing of resources.
SEO audits are a great way to identify opportunities for improvement and discover elements that can help us outperform competitors, creating better experiences for users. The site itself should be analyzed in its entirety: from the structure to the programming codes with which it is written, but also the content within it (tags, images, text, videos, outgoing and incoming links).
Other values to be taken into account are.
The usability and navigability of the pages.
At the end of the operation, the reference specialist drafts a document containing the useful information identified and recommendations about actions to be implemented to improve the situation.
SEO Audit: when to do it?
When the website was just put online
When problems were encountered (e.g., drops in traffic).
Following heavy restructuring of the site
define the location of the site
within the industry, comparing it with those of competitors and figure out what content to focus on.
In general, the various SEO tools carry out on-site and off-site SEO analysis activities: usually, our SEO specialists start from studying the structure of the site, then move on to analyzing pages and code to assess the main ranking factors, competitor analysis, and checking the content and variables that make a website perform well.
At the end of the operation, an assessment document is prepared in which the problems found are listed and explained in detail. This document can be made and structured in different ways and according to the client’s objectives and requirements.
Sword Media Group
Spada Media Group can support you in starting your SEO project by putting at the service of your brand a team of trained and qualified professionals, whose training is always being updated, consisting of: