There are many brands on the Web that operate in a well-defined geographic area, and especially for them, implementing a search engine positioning strategy is critical to intercept geolocated queries.
Google, back in 2014, decided to respond positively to this need by developing Google My Business (GMB), the one-stop shop for any business that wants to manage its online presence on the search engine and Google Maps.
In a digital local SEO strategy, professional management of a Google My Business tab is a key opportunity to intercept users, turning them into customers.
Every business, especially one that is rooted in the local area, should have a Google My Business tab to provide users with a detailed overview of all the activities and features of the business itself.
Within the Google My Business tab, in fact, it is possible to include a series of data that are essential for the consumer: the company name and possible pay-off, a brief description of the activities carried out, illustrative and engaging images, and links to the official website and social profiles.
According to research conducted by BrightLocal, a platform dedicated to local marketing, 64 percent of consumers use the Google My Businesstab to find a business’s address, phone number and hours of operation, as well as consult reviews from customers who have already come in contact with the business.
the Benefits of a local seo
A valuable opportunity to increase the visibility of one's company, differentiating it from the main competitors in the industry that, especially at the local level, can ensure the success of a business.
A way to increase the number of reviews. People trust the opinions of others: the ability to receive opinions about the quality of products or services offered helps to increase the trustworthiness of a company.
A tool for collecting strategic data, which can prove crucial in marketing strategies. Some of the most useful insights include the mode by which people arrive on the board.
As with any business conducted on the Web, it is not enough to open and develop a Google My Business tab by entering basic data. In order to gain new leads, it is necessary to put in place a series of SEO Local strategies that are developed and optimized over time, allowing users to understand in detail the proposed offer, values and quality of their products.
There are 49 million Italians who surf the Web every day. But the even more interesting fact is that the 99% of us access from smartphones. In short, mobile devices are leading the way: not surprisingly, from the beginning of the 21st century to the present, the curve of using smartphones and tablets to search for information on the Internet has been steadily rising. For this very reason, in the strategy of Local SEO you must also include Mobile SEO, a series of techniques aimed at optimize web pages for searches using mobile devices.
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
In summary, Mobile SEO encompasses a series of interventions to optimize a website for users using smartphones and tablets. To make a site mobile-friendly there are several factors to consider (and options to choose from). Among them:
In order for a site to be easily usable from any device, it is necessary for its layout to adapt smoothly to any smartphone or tablet model. A website with a responsive design adapts to the screen size of the device used by the user, keeping both the URL and HTML unchanged. Those who already have a responsive site need do nothing more than update and maintain it, with no special concerns of any kind. Those, on the other hand, who have an outdated site, developed primarily for desktop use, will need to consider a redesign, to make it easier to navigate from mobile: this is the only way to increase traffic, sales and the company’s success in the digital sphere.
Not just responsive design. Depending on the type of business, you can opt for a dynamic design to provide a personalized experience for users accessing a site via mobile device, based on search queries. Dynamic design, however, involves considerable technical complexity and, more importantly, the need for frequent updates. A website developed in this way has a single URL that generates different HTML versions depending on the type of device used by the user.This makes it possible to dynamically diversify a website with device-specific optimization.
Included among the most common practices of Mobile SEO is the creation of a specific URL for the mobile-friendly version of a site. Positive and negative aspects need to be taken into account here: having two separate URLs for the same website requires more work in terms of maintenance but, on the other hand, it allows users to have a better browsing experience via their smartphones and, most importantly, it does not entail the need to redesign the main website designed at the time for desktops.
Quality content is a prerequisite for an effective SEO strategy. When it comes to mobile devices, however, a difficulty may arise, directly related to the need to make content more usable from smartphones and tablets: how to lighten texts without losing quality? To overcome this problem without diminishing page value, it is necessary to focus on synthesis. From the meta-description to the URL to the headlines and paragraphs-everything must be shorter, but at the same time taken care of in every detail. In addition, the content of a mobile-friendly site must be structured in such a way as to be able to appeal to even a generally undiscerning audience.
Spada Media Group
Spada Media Group can support you in starting your SEO project by putting at the service of your brand a team of trained and qualified professionals, whose training is always being updated, consisting of: