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SEO: what is it and what is it for

SEO(Search Engine Optimization) is the set of optimization activities of a website aimed at obtaining a good organic ranking on major search engines(Google, Bing, Yahoo!, etc.).

A well-ranked site in the search results allows for greater visibility and increased organic traffic. A well-structured SEO project involves targeted interventions to be carried out on the client’s website that generally involve 3 main areas:

  • On-site SEO: technical actions on the back-end and activities on site content;
  • Off-site SEO: external link creations to one’s own site, with link building and Digital PR activities;
  • Blog: writing SEO optimized articles, to be placed on website.

The benefits of a SEO project

Relying on a good SEO agency for your project has several advantages:

  • Long-term and consistent results compared to Pay Per Click campaigns (such as Google Ads): these, in fact, guarantee maximum effectiveness as long as you pay for the ads and cost more on average; in contrast, an organically positioned site gets results that last over time.
  • Increased organic traffic: top positions on search engine results pages receive the most impressions and clicks. Having your site in these positions means getting increases in traffic.
  • Best value for money: SEO is one of the most profitable marketing strategies because it targets users who are actively searching for products and services.
  • Trackable and quantifiable results: SEO specialists are able to monitor every aspect of the strategy, through professional tools and objective, trackable data, such as increases in rankings, traffic and conversions.

Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.

SEO: how to start a project

Once the brief is received, our SEO specialists conduct a SEO Audit of the consumer’s website identifying existing organic rankings and critical issues. In addition, an analysis of the industry in which the company operates is then carried out, which serves to highlight the keywords most searched by users. Then, this one is shared with the consumers during an in-depth meeting to structure the project’s SEO strategy, which generally starts with identifying the subject areas that best describe activities/services/products that are intended to be placed on search engines. To each theme belongs a variable number of short-tailedand long-tailed keyowrds that will be the subject of the on-site, off-site and/or editorial/blog optimization interventions.

On-site SEO aims to make site pages relevant to search engines with respect to specific keywords. To do this, the site tree will be analyzed – and possibly revised -, new textual content will be created in SEO terms, images will be optimized according to specific parameters, and will be redifined meta tags and headers in addition to all other on-site technical interventions that will be identified by the SEO Specialists.

Off-site SEO includes all those optimization activities that are not carried out directly on site and that contribute to increasing organic visibility through acquisition of reliable links and digital relationships (link building and Digital PR). Link building is an SEO technique aimed to increasing the number and quality of incoming links to a website and helps increase the “value” of a site/domain and the Google ranking of certain pages on it. This will increase the level of consideration of the site, as well as promote services, products and initiatives related to the relevant business.

Managing a dedicated editorial area, such as a blog, present directly on one’s site provides valuable support at all stages of the SEO project, intercepting users who are looking for information and/or insights on the most relevant topics in the field. Articles can also be leveraged to feed the editorial plan on social media, stimulating content sharing and triggering a virtuous circle that will bring benefits in terms of visibility and traffic. Copywriters will be responsible for defining topics, writing articles, and publishing them.

Rely on a qualified SEO agency to improve your site's ranking

Spada Media Group can support you in starting your SEO project by putting at the service of your brand a team of trained and qualified professionals, whose training is always being updated, consisting of:

  • Account Manager: is the point person for the client and is in charge of managing all the operational phases necessary to start an SEO project, acting as a liaison between client/business area/SEO specialist.
  • SEO Specialist: the specialist who deals with the optimization of websites or mobile applications within search engines, Google in the first place, so as to improve their organic ranking.
  • Link Builder Specialist: is a professional expert in off-site optimization techniques and is responsible for creating valuable links to be placed within the site, with the goal of improving its “value” received by Google and search engines.
  • Copywriter: is in charge of writing text content in SEO.


If you still haven’t found what you were looking for discover all the SEO consulting services / With the help of our specialists you will find the right strategy for your brand.