Micro Influencer

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Micro Influencer Marketing

The Micro influencer is a social content creator with a limited community of a minimum of 10,000 and a maximum of 50,000 followers. Often in influencer marketing, data on community size or number of followers are considered “Vanity metrics.”

However, considering that on the imagined audience depends the topics covered, the mode of interaction, and the type of content produced, it is not entirely fair to speak of “vanity.”

Micro Influencers: what sets them apart from others

What differentiates a micro influencer from others is, first of all, interacting and working with a very specific and sectoral thematic niche. There are micro influencers covering fashion and lifestyle, technology, sports, music and recently even politics, in fact in recent years there have been experimental micro influencer marketing election campaigns.

Other specifications of micro influencers are specialized skills and expertise-before they create content and share it with their followers, they have usually studied it and very often, they master the topics they cover because they are closely related to their own education or work.

This, by the way, is the reason why these types of influencers enjoy the highest credibility and trust from their communities-their content is often considered valuable advice, making the micro influencer a real reference point for their followers.


Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.

The Benefits of Micro Influencer Marketing

There are many advantages for companies and brands in organizing
micro influencer marketing campaigns.
the first is definitely the economic one, since the media kit of a micro influencer is undoubtedly more affordable than that of a macro influencer. The other advantages are in terms of traffic, conversions and sales thanks to the credibility a micro influencer enjoys, which makes him or her perceived not so much as a “sponsor” of a particular service or product but as a real user who gives advice to his or her followers and does not advertise.


How to choose the right micro influencer

Choosing the right micro influencer for your influencer marketing campaign is not as simple as you might think: there are several metrics to account for, starting with value affinity and ending with follower type and then potential audience and target audience. This is why relying on a solid agency like Spada Media Group is of paramount importance so as not to risk wasting time and money.

Why choose
Spada Media Group

Spada Media Group can support you in launching your influencer marketing initiatives by putting at the service of your brand a team of trained and qualified professionals whose training is constantly being updated.

Designing an influencer marketing campaign does not mean simply selecting an influencer with a good number of followers from social media and involving him or her in your project, but devising a promotional strategy focused on valuable content that can really increase sales.

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