Increase the visibility of your brand
with Influencer Marketing
Medium Influencers are social content creators with a good following. The number of their followers varies between a minimum of 50,000 and a maximum of 100,000 followers. Medium influencers usually manage interactions naturally and are perceived as credible when sponsoring products and/or services. Their content is of acceptable quality and very often does not focus on a specific area, but spans several areas.
Medium influencers deal with a variety of topics, so while they do not have a huge following like the
, they still have followers interested in various types of content. What differentiates them from the
is precisely the type of audience, we are no longer talking about niches or sectoral audiences, but followers interested in multiple issues.
The difference with the macro influencer, on the other hand, lies in the perception that the followers have and the credibility that the audience itself recognizes him or her. In fact, the content shared is often perceived as advice and not naked promotions. The influencer medium is the right middle ground between the micro and the macro, as it balances good levels of engagement with high numbers in terms of coverage, visibility and performance.
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
Setting up a
medium influencer marketing campaign
means achieving acceptable goals in terms of both brand awareness, community building, and awareness, for a not excessive financial investment. The credibility that influencer mediums enjoy, despite their high number of followers, allows companies and brands that activate campaigns to have good results in terms of traffic, conversions and sales. Therefore, it can be said that they are the right people for those companies that not only want to increase awareness of their product or service but also want to “sell” it right away.
The choice of the ideal influencer medium for one’s Influencer Marketing project starts with the consistency between the activities of the chosen influencer with respect to the message to be conveyed.
Crucial, in fact, is that the influencer medium to which we are entrusting the image of our company or brand is In line with the values and tone of voice used so far; otherwise, the effect would boomerang and the influencer marketing activity would have no return in terms of visibility and performance.
The influencer medium will have to be able to convey the message in a completely natural way, placing the product or service harmoniously within its Feed and Stories: only if its followers perceive the authenticity of the activity will they be able to grant their trust and move on to the next step, which is to search for information about the product or service being talked about.
Spada Media Group
Spada Media Group can support you in launching your influencer marketing initiatives by putting at the service of your brand a team of trained and qualified professionals whose training is constantly being updated.
Designing an influencer marketing campaign does not mean simply selecting an influencer with a good number of followers from social media and involving him or her in your project, but devising a promotional strategy focused on valuable content that can really increase sales.