Influencer Agency

Increase the visibility of your brand
with Influencer Marketing

Influencer Marketing

Influencer marketing communication activities involving web celebrities constitute the vanguard of marketing.

With new web reputation monitoring and blogger recruitment tools, it is possible, with reduced budgets, to reach your target audience and have maximum results in brand visibility. Spada Media Group offers recruitment, coordination and results monitoring services for bloggers and influencers in every industry.

Contained budgets
and maximum visibility

Unlike marketing campaigns that involve celebrity involvement at very high budgets, the ‘influencer marketing’ allows you to reach your target audience inexpensively, ensuring visibility for your brand and being able to measure the effectiveness of the campaign through advanced monitoring tools, Analytics and Social Insights.

Projects involving
of influencers are based on 4 stages:

Recruitment

Identification of key industry influencers and engagement

Management

Content creation for storytelling and relationship management

Negotiation

project development
ad hoc with Influencer

Distribution

main selection
channels and distribution

Types of Influencers

  • Micro Influencers: are followed by a minimum of 10 and a maximum of 50 thousand followers. enjoy a good following in specific niche markets due to the fact that interactions from followers are more manageable with spontaneity and naturalness.
  • Medium Influencers: are followed by a minimum of 50 and a maximum of 100 thousand followers. They often share content of acceptable quality and are not focused on a specific area, but deal with multiple issues.
  • Macro Influencers: are bloggers, instagrammers, youtubers, etc., who have a minimum of 100 thousand followers. The content they create and share is of high quality because of their passion to focus on a specific topic or industry.

Possible objectives and activities

Communication projects and initiatives are “tailor made,” meaning they are always built based on the needs of the client and the peculiarities of the individual blogger. A few types of campaigns and activities with different objectives can be identified:

Digital PR

Increase your visibility and engagement on social media with digital influencers

Content placement

Posting an article or news on blogs and portals with thousands of visitors

Product Review

Implementation of product reviews by an authoritative voice in your industry

Test drive

Promote and enhance new car models with a road test review

Location visibility

Give your location visibility through the presence of an industry influencer

Special Guest

Make your event unique with the participation of a special guest

project phases

1. Recruitment and project development

In this phase, Social Media Specialists analyze key industry influencers and their respective engagement in order to select the best ones to be included within a strategic plan built on the client’s needs. Each project is structured on an ad hoc basis and may involve one or more industry influencers.

Timing: 5 working days (to be confirmed according to the specific project)

2. Activity management and reporting

Once the bloggers and influencers to be involved are defined with the client, the activity is operationally set up, which varies with respect to the set goals. Any content created will be agreed/shared with the client before publication. at the end of the activity, a customized report is prepared that includes the results of all publications

Timing: 5 working days (to be confirmed according to the specific project)

3. content publishing and interaction management

With final approval from the client, the content is published by the influencer on its channels, the total number of publications is determined by the plan selected during recruitment. The same content is re-shared on the client’s social profiles and daily monitoring of comments, likes and interactions is carried out.

Timing: daily activity

Why choose
Spada Media Group

Spada Media Group can support you in launching your influencer marketing initiatives by putting at the service of your brand a team of trained and qualified professionals whose training is constantly being updated.

Designing an influencer marketing campaign does not mean simply selecting an influencer with a good number of followers from social media and involving him or her in your project, but devising a promotional strategy focused on valuable content that can really increase sales.

influencer CONSULTING services

Discover all our influencer consulting services with the help of our specialists
We will select the most appropriate strategy for your business