Search Google Ads Campaigns

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Search Google Ads Campaigns

What are Search Google Ads campaigns

Online advertising offers endless solutions: there are different ad formats to choose from, and the ways to reach your target audience are also almost unlimited.

Google Ads search campaigns allow you to advertise a business on the search network. This type of paid advertising is a great way to intercept one’s target audience by pitching certain products or services to the very people who are looking for them(and maybe even geographically close to the brand’s location).

How to organize a Search campaign

To organize a search campaign just take into consideration some important criteria, including:

  • Budget: if you have limited resources, Search campaigns are ideal because they are both affordable and highly effective.
  • The type of products and services offered: take, for example, the case of a plumber, a professional that people look for at specific times or in emergency situations. To find it easily, Google search is a useful and immediate tool.
  • Generate quality leads: search ads are perfect for increasing conversion rates and generating quality leads from users’ interests.

The benefits of campaigns
search Google ads

Target online

Circumscription of the target audience based on criteria such as interests, gender, age, location, and other specific characteristics.

More visibility

Distinction from major industry competitors and increased visibility.

Quick tests

Ability to conduct quick tests to check the effectiveness or otherwise of the proposed website and CTAs, in an easy and intuitive way.

Precise goals

Optimization of a well-defined marketing strategy.

Google’s search campaigns work in a relatively simple way: when a user types a search query related to certain products or services into Google, a number of sponsored ads will appear to him or her, including the one promoted by your company. If the ad is well done, the user will be more likely to visit your site.

Why choose
Spada Media Group

To implement effective effective Google Ads campaigns you need to use professional software and leverage the knowledge andexperience gained from managing many projects.

Spada Media Group, being a Google Premier Partner Certified Agency, can ensure proper setup, continuous monitoring and management of both on-site and off-site cross-media campaigns.

The agency team consists of communication, marketing, as well as Google Ads specialists, content specialists and web reputation experts, who will be able to provide you with comprehensive and in-depth advice. Contact us for more information.

google ads CONSULTING services

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We will select the strategy best suited to your business