Leverage Google Ads Remarketing Campaigns
to increase conversions
Google Ads remarketing campaigns are retargeting ads that allow us to reach users who have already visited our website but have not completed a conversion.
What is a conversion? It is an action that can be buying a product, filling out a contact form, downloading a file, and so on.
We can define these ads as “tracking” banners that are displayed by users while browsing the Web and other sites, only when they have already visited the advertiser’s site.
These ads use a small portion of code to be included on the site to track visitors’ cookies, storing store preferences and other information about user behavior on your site.
This code, based on anonymously collected data, adds visitors to corresponding remarketing lists. Next, Google Ads will show your ads more in line with their previous searches as they browse other websites.
Beware, however, setting up remarketing campaigns does not allow the collection or display of the visitor’s personal information, in compliance with privacy legislation.
The advantages of the
Do you want to give a second chance to those who have not yet purchased your products and/or services?
A remarketing campaign records a fairly high click-through rate and conversion rate because potential consumers viewing your online ad already know your brand and products.
Pixel-based retargeting ads: the most popular. Embed a pixel in the page, show your advertisement to people who have already visited your site, while not providing contact information. With ads of this type, the pixel tells Google Ads when someone leaves the site without making a purchase, causing a chain reaction that will cause your ads to appear to the user browsing on another website.
List-based retargeting ads: this strategy is based on a list of e-mail addresses provided by the business or collected directly on the website. In this case, ads are shown only to a very specific group of users to ensure higher chances of conversion. This second type of ad is recommended for those with a tighter budget, but need longer time frames before getting excellent results. However, it is good to remember that users must provide data of their own free will and that their information cannot be purchased or shared with third parties.
Why choose Spada Media Group
Effective Google Ads campaigns require the use of professional software and leveraging the knowledge andexperience gained from managing many projects.
Spada Media Group, being a ‘
Google Premier Partner Certified Agency
, can ensure proper setup, continuous monitoring and management of on-site and off-site cross-media campaigns.
The agency team consists of communication, marketing, as well as Google Ads specialists, content specialists and web reputation experts, who will be able to provide you with comprehensive and in-depth advice. Contact us for more information.