Google Ads Video Campaigns

Use Google Ads Video Campaigns
to attract more target users

How a Google Ads video campaign works

Video content is becoming the real stars of the online world because it is dynamic and able to entertain different types of targets. Therefore, in addition to using Google Ads, you can invest in Google Ads video campaigns, so you can differentiate yourself from your competitors. An important part of the market still does not know or, at least, does not use this service, so it can be really beneficial.

In addition, planning a Google Ads video campaign also pays off financially. Since Google advertising costs vary depending on the market sector and keywords chosen, implementing video campaigns saves a substantial portion of the budget, which can then be reinvested in other activities.

Demographic targeting in Google Ads video campaigns

Google Ads video campaigns allow you to displaying video ads on YouTube and on all Google sites and applications. One of the most useful tools that this type of advertising campaign provides is demographic targeting, which allows you to reach your target audience more effectively.

The options as far as targeting is concerned are quite basic, such as age, gender, and interests, but they still prove useful in identifying the most appropriate target audience to target and thus having more control over who sees the ad.

Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.

When to use Google Ads video campaigns

Video campaigns are recommended for anyone, beginners or professionals already experienced in web advertising. They represent an innovative, economical and effective as well as agile and dynamic tool to propose one’s products and/or services to a specific target audience. They are very easy to both plan and manage, partly because you can directly use videos from your YouTube account; also, as with other Google Ads campaigns, you can monitor effectiveness and make targeting changes at any time.

For example, if you are about to open a new shoe store, you can use a video campaign to promote the event. The ad will be able to reach many people who visit shoe-related sites, but also those who are interested in fashion in general and are perhaps watching YouTube videos related to specific products.

Using TrueView videos

Google Ads video campaigns use specific videos, called TrueView, to provide important feedback to advertisers about, for example, who the users are viewing a particular video or where they are coming from.

There are three main video formats offered in TrueView namely in-stream, in-search and in-display. Each one works slightly differently, but it is important to know the differences because these features affect how users engage with a video ad.

A single ad can appear in different formats, so you can test which one is most effective with respect to the products or services you offer or the brand image.

campaign stages
video google ads

1. Campaign setup

In order to start a pre-roll video campaign, it is necessary to define together with the client: objectives, target, duration, budget, channels to be used. The video can be provided ready-made directly by the client or it can be made ad hoc by Spada Media Group’s professional videomakers.

Timing: 5 working days + extra time in case of video making

2. landing page optimization

The campaign video will be linked to a specific landing page that should attract the user’s attention. The landing page may already exist, e.g., you can use a page already on the client’s site, or you can create a page from scratch on another domain/subdomain.

Timing: 5 working days (to be confirmed according to the specific project)

3. CAMPAIGN LAUNCH AND REPORTING

The campaign is started with weekly performance monitoring and ROI optimization. Reports will be provided to the client with overall and daily statistics of impressions and views, so they can monitor progress and understand if the campaign is working.

Timing: 3-5 working days from receipt of all materials

Why choose
Spada Media Group

Effective Google Ads campaigns require the use of professional software and leveraging the knowledge andexperience gained from managing many projects.

Spada Media Group, being a Google Premier Partner certified agency, can ensure proper setup, continuous monitoring and management of on-site and off-site cross-media campaigns.

The agency team consists of communication, marketing, as well as Google Ads specialists, content specialists and web reputation experts, who will be able to provide you with comprehensive and in-depth advice. Contact us for more information.

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