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Use Google Ads Display Campaigns
In your marketing strategy
We live in an image-dominated society: through our devices we can see so much content every day. These include display ads, which are ad blocks that appear the moment you are reading an article on a web page, watching a video on YouTube, or using a mobile application.
Display ads are delivered through Google’s display network, which can reach up to 90 percent of Internet users . Caution though. These tools are a double-edged sword: while on the one hand, they allow you to Give your brand visibility to thousands of consumers potentially interested in your products and/or services, on the other hand by resorting to DIY it is easy to go off target, making all the efforts put in to build your advertising campaign in vain.
In order to fully understand how Google Ads display campaigns work, it is good to make a small comparison with the other major network used to advertise on Google: the search network. This is a valuable channel for giving visibility to your company because it allows you to intercept the user’s needs while they are typing a search query into Google.
In contrast, it does not work that way for display ads: they are offered to users while they are consuming other content on the network and not while they are actively searching for a particular product or service. These ads appear while you are viewing content, without causing any disruption.
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
Display ads can be advantageous for several reasons, primarily the need to stand out from competitors. Through the power of images, Google Ads display campaigns allow potential customers to fix in their minds the characteristics of a brand that are different from all competitors in the same market sector.
Display campaigns also serve to attract users, keeping them coming back to the site even after viewing the ad. In fact, conversions are often not immediate: if, for example, a display ad appears while watching a YouTube video, the user is unlikely to abandon the display to make a purchase, even if he or she clicks on the ad itself. However, if the latter is well done, there is some chance that the user will return to the site later and purchase a product.
Google Ads display campaigns are not all the same; there are different types and they should be chosen according to your goals. Among the most widely used campaigns are those that are customized based on audience selection by affinity. They are made according to a specific target segment. Based on the interests shown over the long term, such as people who consistently follow specific blogs or forums, a customized audience is created. Below we see the others.
They are made for the purpose of getting users to return to a site after they have already visited it. This is an effective way to create a bond with one’s audience, imprinting one’s brand image in users’ minds.
They allow the most accurate profile of the target audience possible to be drawn, so as to create targeted ads and maximize effectiveness.
They are based on the principle that it is the advertiser who chooses which sites to place advertisements on. By doing so, you are able to better target the spaces in which to advertise, increasing the potential of display ads.
They are based on In-Market audience segments and find their raison d’être in the purchase intentions expressed by users.
They are built by searching for sites where display ads can be placed from keyword research.
They are made according to the preferences of the advertiser, who selects the topics covered on the sites where the display ads will appear.
Why choose
Spada Media Group
Effective Google Ads campaigns require the use of professional software and leveraging the knowledge and experience gained from managing many projects.
Spada Media Group, being a ‘
Google Premier Partner Certified Agency
, can ensure proper setup, continuous monitoring and management of on-site and off-site cross-media campaigns.
The agency team consists of communication, marketing, as well as Google Ads specialists, content specialists and web reputation experts, who will be able to provide you with comprehensive and in-depth advice. Contact us for more information.
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