Google ADS

Grow your business
with a certified Google Ads Agency

Google ADS, the basis of every web marketing strategy

Google Ads campaigns are the most effective paid advertising tools within search engines. Thanks to a Google Ads Agency, it is possible to have an ad with a link to your site appearing in the top positions of Google SERP for a specific keyword. This activity allows you to direct strongly targeted visitors to your website who are interested in topics related to your products and services, thereby increasing the number of leads and contacts.

When it comes to Google Ads campaigns, the first thing to consider is the cost in pay-per-click mode: once the daily spending budget is defined and loaded, Google charges the advertiser a cost related only to the actual clicks made by users on the sponsored ads. Spada Media Group is a Google Agency capable of activating different types of Google Ads campaigns.

All types of Google Ads campaigns

Search Campaigns: characterized by text ads that are displayed by the user in Google’s SERP after typing a certain keyword in the search bar.
Display Campaigns: use banners, which are displayed in portals affiliated with the Google advertising network, made in standard IAB formats.
Remarketing Campaigns: use “tracking” banners that are displayed by the user as they browse the web and other sites, but only if they have already visited the advertiser’s site.
Shopping Campaigns: are based on ads dedicated to e-commerce sites, you can include an image, a title, a price and the name of the business.
Gmail Ads – Discovery: are displayed in the Promotions and Social tabs of the Gmail Inbox.

The advantages of turning to
a specialized Google Ads agency

Immediate results

Google Ads are faster and more effective than other forms of online marketing

Targeted strategy

Each marketing strategy is customized and designed based on the objectives

Traceability

Investment monitoring, campaign and budget optimization

Google Partners

Spada Media Group is Google Partner and distinguished by excellent budget management

Our Google Ads department has certified consultants in all specialized disciplines such as Search, Display, Shopping and Analytics. In this way, we can offer consumers a specialized service, depending on the type of project to be carried out.

Google Ads agency: stages of the project

Before starting a Google Ads campaign there are several steps you need to take in order to ensure excellent long-term results. Each stage has its own importance and should not be underestimated, because without a good analysis or goal setting, a tailored editorial plan cannot be made and banners can be created on target.

1. sector analysis

A prior analysis of the keywords most searched by users in the interest’s area is carried out, along with a ranking analysis of competitor websites, aiming to understand which keywords they are positioned with.

Timing: 5 working days after receiving the brief

2. Goal setting.

We define together with the consumers the target audience (geographic areas, languages, ad time slots, device type) and the goals you want to achieve, e.g., increasing e-commerce sales.

Timing: meeting/call with client

3. Budget setting

A maximum monthly advertising budget is defined that will be used on a per-click basis. The cost of clicks is variable depending on many parameters, such as the relevance of the website with the requested keywords.

Timing: 5 working days from meeting/call with client

4. CAMPAIGN TYPE CHOICE

Based on type of project and the target audience you want to reach, you also define the budget for each type of Google Ads campaign you want to activate: Search, Display, Remarketing, Shopping or Gmail Ads.

Timing: meeting/call with the client

5. campaign startup

Once all materials are approved and platforms are set up, the campaign is launched, with daily performance monitoring and both daily and weekly proactive and reactive optimization.

Timing: once all materials are ready

Why choose
Spada Media Group

Effective Google Ads campaigns require the use of professional software and leveraging the knowledge and experience gained from managing many projects.

Spada Media Group, being a certified Google Premier Partner agency, can ensure proper setup, continuous monitoring and management of both on-site and off-site cross-media campaigns.

The agency team consists of communication, marketing, as well as Google Ads specialists, content specialists and web reputation experts, who will be able to provide you with comprehensive and in-depth advice. Contact us for more information.

google ads CONSULTING services

Learn about all our Google ADS consulting services with the help of our specialists
We will select the strategy best suited to your business