It leads users to purchase
your products on Amazon
Amazon campaigns represent the most effective advertising tool within the large e-commerce giant. These are run primarily through the Amazon Ads platform and consist of having potentially interested users see an ad with a link to their product/ad or brand.
This activity allows you to target users on your shop as they are interested in topics related to your products and services, consequently promoting low-cost generation of contacts and leads.
Being visible on Amazon leads to concrete online sales opportunities: in fact, if the products in your catalog appear before and better than others you will gain an advantage over competitors.
However, campaigns through Amazon Ads are not the one and only method of promoting your products on the platform. Very important, in fact, is to have a good SEO ranking and a good sales history on the platform.
Relying on a structured consulting agency like Spada Media Group gives you the opportunity to grow your business, run exciting promotions, strengthen your brand, and create communities to interact with your customers.
1. Industry keywords and competitors analysis
Once the brief is received from the client, a prior analysis of the keywords most searched by users in the area of interest is carried out, along with an analysis of the positioning of competitors’ websites (for which keywords they are positioned). With this data, an effective Amazon Ads strategy can be set up.
Timing: 5 working days from receipt of brief (to be confirmed according to the specific project).
2. Goal setting
Together with the client, Spada Media Group defines the target audience (geographic areas, languages, ad time slots, mobile/desktop device type) and the goals to be achieved, such as increasing site visits, e-commerce sales, or brand visibility, establishing the subject of the campaign and keyword target areas.
Timing: during meeting/call with client
3. Defining the budget and types of campaigns
The peculiarity of Amazon Ads campaigns is that they are paid advertisements based on clicks made by users. A maximum monthly advertising budget is then defined that will be used on a per-click basis. The cost of clicks is variable depending on many parameters, including the relevance of the website with the requested keywords, the amount of active advertisers in the chosen period, and the click-through rate recorded on the ads (CTR).
Timing: 5 working days from meeting/call with client (to be confirmed by project)
4. Setting up the Editorial Plan and making the banners.
Together with the client, the keywords to be sponsored are selected with the goal of choosing the most consistent and effective ones to maximize the flow of contacts to the site.
Timing: 5 working days from confirmation of the activity (to be confirmed according to the specific project)
5. Analysis of product sheets and ads
Each ad or product sheet will need to be optimized from a structure and content perspective to improve its SEM performance. Depending on the subject of the campaign, one or more product tabs or landing pages can be used, leveraging tabs already on the customer’s Amazon store or alternatively created from scratch.
Timing: 3 working days (to be confirmed according to the specific project)
Pluses of the service
Spada Media Group